تأثیر اخلاق حرفه ای فروشنده بر شکل گیری روابطی پایدار میان مشتری و سازمان (مورد مطالعه شرکت اطلس کوپکو ایران)

١. الوانی، مهدی و رحمتی، محمدحسین (١٣٨۶). فرایند تدوین منشور اخلاقی برای سازمان. فرهنگ مدیریت، (١۵)۵، ٣٣-٧٠.

٢. حاج کریمى، عباسعلى؛ مکى زاده، وحید وجمالیه بسطامى، بهتاش (١٣٨٨). بررسى ارتباط کیفیت مواجهه خدمت و وفاداری مشتریان در سازمانهای خدماتی تجاری. چشم انداز مدیریت بازرگانی، ۴٧،٣٢-٢٩.

٣. خورشیدی، غلامحسین و کاردگر، محمدجواد (١٣٨٨). شناسایی و رتبەبندى مهم ترین عوامل مؤثر بر وفاداری مشتریان، با استفاده از روشهای تصمیمگیری چندمعیاره (مطالعه موردی: بانک مسکن.

۴. دادگر، یدالله (١٣٨۵). اخلاق بازرگانی ( و کسبو کار) از منظر اقتصاد و اقتصاد اسلامی. پزوهشنامه بازرگانی، (٣٨)١٠، ١٢٠-٨٧.

۵. دیواندری، علی؛ الهیاری، اشکان و براری، مجتبی (١٣٩٠). شناسایی و ارزیابی عوامل مؤثر بر تصویر سازمانی با رویکرد تحقیق آمیخته. چشم انداز مدیریت بازارگانی، (ع)٣٩، ٥٢- ٣٣.

۶ رنجبریان، بهرام و براری، مجتبی (١٣٨٨). تأثیر بنیانهای بازاریابى رابطه مند بر وفادارى مشتریان: مقایسه بانک دولتی و خصوصی". نشریه مدیریت بازر گانی، ٢، ١٠٠-٨٣.

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