16.Arthur, W. B. (1994). Increasing Returns and Path Dependence in the Economy. University of Michigan Press, East Lansing, MI.
17.Hangel, J., & Brown, J. S. (2008). Learning from Tata’s Nano. Business Week, 27 February.
18.Hochi, S. (1998). Japanese Auto Companies: at Home in America. Business Japan, 31(4), 24-29.
19.Johansen, B. (2009). Leaders make future: Ten New Leadership Skills for an Uncertain World. Berrett- Koehler Publishers Inc.
20.Johri, L. M., & Petison, P. (2008).Value-Based Localization Strategies of Automobile Subsidiaries in Thailand. International Journal of Emerging Markets, 3(2), 140-162.
21.Lee, J., & Chen, J. S. (2003). Internationalization, Localadoption and Subsidiary’s Entrepreneurship. Asia Pacific of Management, 20, 51-72.
22.Lee, J. W., & Tai, S. (2009). Determinants of Product Quality Perceptions and Their Application to Marketing Standardization. International Journal of Emerging Markets, 4(2), 119-136
23.Sofie, V., & Luc, H. (2008). Crossing the Bridge to Poverty, with Low[1]Costcars. Journal of Consumer Marketing, 25)7(, 439-445.
24.Tuncalp, S. (1993). The Automobile Market in Saudi Arabia: Implications for Export Marketing Planning. Marketing Intelligence & Planning. 11(1).
25.Wollin, D., & Perry, C. (2004). Marketing Management in a Complex Adaptive System. European Journal of Marketing, 38(5/6), 556-572
)