بافت پردازی و مفهوم پردازی نوسازی استراتژیک کارآفرینانه (مطالعه موردی صنعت کاشی و سرامیک ایران)

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانشگاه تهران دانشکده کارافرینی

2 استادیار دانشکده کارآفرینی دانشگاه تهران

3 دانشیار دانشکده کارآفرینی دانشگاه تهران

چکیده

علی رغم تاکید بر مفهوم نوسازی استراتژیک بعنوان یکی از ابعاد اصلی کارآفرینی سازمانی، تحقیقات این حوزه تلاشی برای مفهوم­پردازی و بافت­پردازی آن مطابق با بافت کارآفرینی سازمانی ننموده اند. لذا مسأله اصلی پژوهش حاضر بافت­پردازی و بعبارتی شناخت گستره مفهوم، توالی وقایع، شیوه­های کنش و روابط مابین، و مفهوم پردازی و بعبارتی شناخت چیستی و چگونگی مفهوم نوسازی استراتژیک مطابق با ادبیات کارآفرینی سازمانی و توسعه مفهوم نوسازی استراتژیک کارآفرینانه است. جهت نیل به این هدف راهبرد پژوهشی کیفی موردی اکتشافی و مصاحبه عمیق و نیمه ساختاریافته با 9 تن از فعالان سازمان­های برجسته صنعت کاشی و سرامیک، به منظور پی بردن به معنایی افراد ذی­ربط در بافت مربوطه به این مفهوم نسبت می دهند اتخاذ شده است. تجزیه و تحلیل اطلاعات به روش کدگذاری باز، محوری و گزینشی انجام شده و در نهایت یافته ها حاکی از آن است که مفهوم نوسازی استراتژیک کارآفرینانه در صنعت کاشی و سرامیک دربردارنده شش زیر مقوله فرعی "تشخیص/کشف/خلق فرصت ها"، "پویایی در نوسازی قابلیتها"، "نوسازی اهداف و کارکردهای سازمانی"، "بیش فعالی در بهره برداری از فرصت ها و ارتقا سطح نوآوری"، "رصد مداوم بازار"، و " پذیرش عدم اطمینان به عنوان یک پدیده دائمی" است.

عنوان مقاله [English]

Conceptualization And Contextualization Of Entrepreneurial Strategic Renewal -Case Study Of Iran Ceramic And Tile Industry

چکیده [English]

Although the strategic renewal concept has accepted as the one of dimension of corporate entrepreneurship, this concept hasn’t been conceptualized and also contextualized according to corporate entrepreneurship context. So the current study aims to identify the time, spatial, practice and change dimension, also constructs and variables of the concept of strategic renewal according to corporate entrepreneurship context and develop the concept of entrepreneurial strategic renewal. In this regard a qualitative case study by deep and semi-structural interview whit 9 actors in the leading organization in Iran ceramic and tile industry was conducted. Collected data analyzed according to Open, Axial and Selective Coding and the result shows that the concept of entrepreneurial strategic renewal in Iran ceramic and tile industry consist of six construct including: opportunity recognition/discovery and creation, dynamic in capabilities renewal, organizational objectives and functions renewal, pro-activeness in opportunity exploitation and promoting innovation, continuous market observation and the acceptance of uncertainty as a permanent phenomenon

کلیدواژه‌ها [English]

  • Strategic Renewal- Corporate Entrepreneurship- Conceptualization- Contextualization

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سابقه مقاله

  • تاریخ دریافت: 01 شهریور 1394
  • تاریخ بازنگری: 02 دی 1403
  • تاریخ پذیرش: 11 دی 1399

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