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نوع مقاله : علمی - پژوهشی
چکیده
کسبوکار فراگیر اجتماعی که نسخه بهروز شده کارآفرینی اجتماعی و کسبوکارهای اجتماعی است به دنبال ایجاد شبکه تأمین ارزش در بنگاه میباشد که برای رسیدن به این هدف از رویکرد درگیر نمودن افراد پایه هرم درآمد، آسیب دیدگان اجتماعی، معلولان و اقشار محروم جامعه نهتنها بهعنوان مصرفکننده بلکه بهعنوان تولیدکننده، توزیعکننده، بازاریاب و تأمینکننده استفاده مینماید. استراتژی پژوهش حاضر کیفی و ازنظر هدف بنیادی و از نگاه ماهیت و روش توصیفی – تحلیلی است. در این پژوهش از روش فراترکیب برای جمعآوری اطلاعات و از تحلیل داده بنیاد گلیزری برای تجزیه و تحلیل داده ها استفادهشده است و مقالات مرتبط با موضوع پژوهش بین سالهای 2010 تا 2019 موردبررسی قرارگرفته است. ماحاصل تجزیهوتحلیل یافته، شناسایی و برچسبگذاری 48 مفهوم در قالب 13 مقوله فرعی و 6 مقوله اصلی است. نتایج نشان میدهد با «ظرفیتسازی چندگانه» از طریق «رشد فراگیر» و «نوآوری پایدار» و بازتولید « خلق ارزش اجتماعی » با درگیر نمودن « شبکه ارزش مشترک » و «ارزشآفرینی پویا» مفهومسازی و خلق «کسبوکارهای فراگیر اجتماعی» میسر میگردد.
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