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ارائه مدل پارادایمی مفهوم‌سازی کسب‌وکارهای فراگیر اجتماعی با رویکرد فراترکیب

    نویسنده

    استادیار گروه مدیریت دانشکده علوم انسانی دانشگاه حضرت معصومه (س)

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نوع مقاله : علمی - پژوهشی

چکیده

کسب‌وکار فراگیر اجتماعی که نسخه به‌روز شده کارآفرینی اجتماعی و کسب‌وکارهای اجتماعی است به دنبال ایجاد شبکه تأمین ارزش در بنگاه می‌باشد که برای رسیدن به این هدف از رویکرد درگیر نمودن افراد پایه هرم درآمد، آسیب دیدگان اجتماعی، معلولان و اقشار محروم جامعه نه‌تنها به‌عنوان مصرف‌کننده بلکه به‌عنوان تولیدکننده، توزیع‌کننده، بازاریاب و تأمین‌کننده استفاده می‌نماید. استراتژی پژوهش حاضر کیفی و ازنظر هدف بنیادی و از نگاه ماهیت و روش توصیفی – تحلیلی است. در این پژوهش از روش فراترکیب برای جمع‌آوری اطلاعات و از تحلیل داده بنیاد گلیزری برای تجزیه و تحلیل داده ها استفاده‌شده است و مقالات مرتبط با موضوع پژوهش بین سال‌های 2010 تا 2019 موردبررسی قرارگرفته است. ماحاصل تجزیه‌وتحلیل یافته، شناسایی و برچسب‌گذاری 48 مفهوم در قالب 13 مقوله فرعی و 6 مقوله اصلی است. نتایج نشان می‌دهد با «ظرفیت‌سازی چندگانه» از طریق «رشد فراگیر» و «نوآوری پایدار» و  بازتولید « خلق ارزش اجتماعی » با درگیر نمودن « شبکه ارزش مشترک » و «ارزش‌آفرینی پویا» مفهوم‌سازی و خلق «کسب‌وکارهای فراگیر اجتماعی» میسر می‌گردد.

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چشم انداز مدیریت بازرگانی
دوره 18، شماره 39 - شماره پیاپی 39
آذر 1398
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سابقه مقاله
  • تاریخ دریافت: 06 آذر 1398
  • تاریخ بازنگری: 19 دی 1399
  • تاریخ پذیرش: 11 دی 1399
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