Ahmadi, Parviz; Jafarzadeh, Mehdi; Bakhshi Zadeh, Alireza. (2014). A Look at Brand Identity and its Impact on Brand Loyalty and Brand Equity, Journal of Business Research, No. 71, 65-94. (in Persian)
Amirabadi, Maryam; Amouzad Khalili, Hossein; Faraji, Morteza. (2015). An Investigation of the Brand Social Identity Perspective and its Impact on Brand Loyalty Development, First International Conference on Industrial Engineering, Management and Accounting, Electronic, Tehran. (in Persian)
Beh Abadi, Farshad. (2009). The Secret of Flight Brands, Tehran: Top Entrepreneur. (in Persian)
Coleman, D., De Chernatony L. & Christodoulides, G. (2011). B2B service brand identity: Scale development and validation. Industrial Marketing Managementâ, 40(7), 1063-1071.
Danaei Fard, Hassan; Alvani, Mehdi; Azar, Adel. (2015). Quantitative Research Methodology in Management: A Comprehensive Approach. Tehran: Saffar. (in Persian)
Dehdasht, Shahrokh. (2012). Investigating the Brand Social Identity Perspective and its Impact on Brand Loyalty Development - Case Study: Calais Dairy Production Company, Modern Marketing Research, No. 2, 87-106. (in Persian)
DiResta, Renee. (2015). The Hardware Startup. Gravenstein: OâReilly Media.
Eagle, Lynn. (2017). Marketing and Brand Communication, Hamid Tahmasebi Fard, Tehran: Forjan. (in Persian)
Hasankhalipour, Tahmoures. (2012). Characterization of Selected Brands through Archives and Explaining Consumer Perceptions of These Brands, Modern Marketing Research, No. 4, 1-21. (in Persian)
Heding, Tilde, and Charlotte F. Knudtzen, and Mogens Bjerre. (2009). Brand Management: Research, theory and practice. New York: Routledge.
https://www.tasnimnews.com/en/news/1396/07/02/1524120. (in Persian)
Husseini, Said. (2017). Interview, Tasnim News Agency, Tehran:
Husseini, Said. (2018). Interview, Supreme Leader Information Database, Tehran, http://farsi.khamenei.ir/others-dialog?id=40446. (in Persian)
IranNevesht, A. (2017). Report on the Status of Character-Based Products Market with Emphasis on Software in Iran, Tehran. (in Persian)
IranNevesht, B. (2017). Photo Report Status of the Iranian Software Market, Tehran. (in Persian)
Izadkhah, Mohammad Mahdi (2016). Merchandizing, Tehran: Tehran Municipality. (in Persian)
Izadkhah, Mohammad Mehdi. (2018). Interview, Tasnim News Agency, Tehran, https://www.isna.ir/news/97062311441. (in Persian)
Kapferer, Jean-NoÃ«l. (2012). The New strategic brand management: Advanced insights and strategic thinking. London: Kogan page, 5th ed.
Keller, Kevin Lane. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Harlow: Pearson Education Limited.
King, N., & Horrocks, C. (2010). Interviews in qualitative research, London: Sage.
Seraji, Reza. (2015). Designing Brand Identity Elements in the Path of Brand Recognition, Tehran: Marketing Publication. (in Persian)
Sheikhzadeh, Mohammad, et al. (2011). Theory Analysis and Thematic Networking: A Simple and Effective Method for Explaining Patterns in Qualitative Data, Strategic Management Thought Journal, No. 10, 151-198. (in Persian)
Tavez, Ruth. (2014). Cultural Economics, Ali Akbar Farhangi, Tehran: Dangheh. (in Persian)
Wheeler, Alina. (2009). Designing brand identity: an essential guide for the entire branding team, 3rd ed. New Jersey: John Wiley & Sons.