ارائه مدل اجرایی راهبرد باز در شرکت‌های دانش بنیان

نوع مقاله : علمی - پژوهشی

نویسندگان

1 دانشیار، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.

2 دانشجو دکتری دانشگاه محقق اردبیلی رشته مدیریت بازرگانی

چکیده

هدف: راهبرد باز، رویکردی برای گشودن مرزهای مستحکم سازمان و به جریان انداختن دانش از طریق ذینفعان داخلی و خارجی می‌باشد تا سازمان‌ها از این طریق بتوانند با افزایش مشارکت و شفافیت اطلاعات و استفاده از ابزارهای فناوری اطلاعات به ایده‌های استراتژیک بیشتر و کارآمدتری دست پیدا کنند که بکارگیری این رویکرد، نیازمند برنامه اجرایی خاص خود می‌باشد که با توجه به نقش شرکت‌های دانش‌بنیان در اقتصاد کشورهای در حال توسعه و تأثیر بالای راهبرد باز بر عملکرد شرکت‌های دانش‌بنیان، هدف این پژوهش ارائه مدل اجرایی راهبرد باز در شرکت‌های دانش‌بنیان می‌باشد.
روش: این پژوهش با بهره‌گیری از رویکرد ظاهرشونده(گلیزری) نظریه داده‌بنیاد انجام شده است و داده‌ها از طریق مصاحبه عمیق با 15 نفر از خبرگان حوزه استراتژی در شرکت‌های دانش‌بنیان جمع‌آوری شده است.
یافته‌ها: پس از تجزیه‌وتحلیل داده‌های کیفی مصاحبه‌ها، مدل اجرایی راهبرد باز ارائه گردید. یافته‌ها شامل 5 مقوله(توسعه عوامل فنی و دانشی، توسعه عوامل سازمانی و انسانی، حساسیت راهبردی، شبکه‌سازی و چالش‌ها و رقابت‌های ایده) می‌باشد که با توجه به نظرات خبرگان پژوهش، به عنوان راهکارها و برنامه‌های اجرایی راهبرد باز در نظر گرفته شده‌اند.
نتایج: شرکت‌های دانش‌بنیان می‌توانند با در نظرگرفتن این مدل، نسبت به پیاده‌سازی راهبرد باز اقدام نمایند و از این طریق به 2 هدف اساسی خود یعنی تولید محصولات جدید و نوآورانه(نوآوری محصول) و ارائه روش‌های بهینه تولید(نوآوری فرآیند) دست پیدا کنند و با دستیابی به این اهداف، مزیت رقابتی پایدار نیز کسب کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Provide an open strategy implementation model in knowledge-based companies

نویسندگان [English]

  • hossein rahimi kaloor 1
  • marzie azarbayejani 2
1 Associate Professor, Department of Business Management, Faculty of Social Sciences, Mohaghegh Ardabili University, Ardabil, Iran.
2 PhD student in Mohaghegh Ardabili University, in Business Management
چکیده [English]

Objective: Open strategy is an approach to open the strong boundaries of the organization and the flow of knowledge through internal and external stakeholders so that organizations can increase participation and transparency of information and use information technology tools to more strategic ideas and To achieve a more efficient application of this approach requires its own implementation plan, which, given the role of knowledge-based companies in the economies of developing countries and the high impact of open strategy on the performance of knowledge-based companies the purpose of this study is to present an open strategy implementation model in knowledge-based companies.
Method: This research has been done using the apparent approach of Grounded theory and the data has been collected through in-depth interviews with 15 experts in the field of strategy in knowledge-based companies.
Results: After analyzing the qualitative data of the interviews, the executive model of open strategy was presented. Findings include 5 categories (development of technical and knowledge factors, development of organizational and human factors, strategic sensitivity, networking and challenges and competition of ideas) which according to the opinions of research experts, as solutions and Open strategy implementation plans are considered.
Conclusion: Knowledge-based companies can, by recognizing these strategies, implement an open strategy and thus achieve their two main goals, namely the production of new and innovative products (product innovation) and provide optimal production methods ( Process innovation) and through the realization of these goals, gain a sustainable competitive advantage.

کلیدواژه‌ها [English]

  • Open strategy
  • implement
  • Grounded theory. Knowledge base

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  • تاریخ دریافت: 28 آبان 1400
  • تاریخ بازنگری: 16 بهمن 1400
  • تاریخ پذیرش: 19 بهمن 1400

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