Aalipour Herisi, Mehrdad Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Abbasi, Abbas Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Abbasi, Marjan Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019, Pages 77-97]
Abbasi, Rasoul Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Abbaszadeh, Hassan Planning a Comprehensive Model of Communication Based Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019, Pages 33-57]
Abdian, Saba Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Abdollahpour, Sajjad Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
Abdolvand, Abdevali Development of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Abdolvand, Abdevali Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Abdolvand, Mohammadali Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
Abdolvand, Mohammad Ali Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods [Volume 24, Issue 62, 2025, Pages 6-31]
Abdolvand,, mohamadali Designing a model for branding green products in the food industry [Volume 20, Issue 47, 2021, Pages 164-188]
Abedin, bahareh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Abedin, Bahareh A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Abooyee, Mohammad Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019, Pages 35-54]
Afra, Mahmoud Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Afzali, Nadia Developing a Business-to-Business Digital Marketing Model in the Iranian Steel Industry [Volume 24, Issue 64, 2026, Pages 81-110]
Aghababaei, Hamzeh Exploring the Role of Blockchain Capabilities in the Performance of the Banking Industry with an Emphasis on the Mediating Role of Competitive Advantage [Volume 24, Issue 64, 2026, Pages 37-60]
Aghayee Daghlian, Mohammad Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Aghazadeh, Hashem Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019, Pages 59-81]
Aghazadeh, Hashem Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019, Pages 13-33]
Ahanagari, Mahsa The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Ahghar Bazargan, Negin Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Ahmadi, Farhad Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Akbari, Mohsen The Effect of Dynamic Capabilities in Creation of Competitive Advantage [Volume 12, Issue 16, 2012, Pages 107-122]
Akbari, Mohsen The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
Akbari, Mohsen Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
Akbari, Mohsen Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Akbari, Mohsen Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Akbari, Mohsen Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Akbari, Mohsen Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Akbari emami, Shahnaz A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Alamtabriz, Akbar Planning a Comprehensive Model of Communication Based Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019, Pages 33-57]
Alamtabriz, Akbar Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
Alavishad, Abbas Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
Albadvi, Amir Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Allahverdi, Mostafa Identifying and Classifying Factors Affecting the Development of Export Performance of Livestock Products Using the Importance-Performance Technique and Exploratory Factor Analysis [Volume 23, Issue 60, 2025, Pages 74-105]
Al-Saedi, َAli The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq [Volume 23, Issue 58, 2024, Pages 150-172]
Ameri, Mehdi Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
Amini, Seyedeh Mahboobeh Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024, Pages 13-33]
Amiri Aghdaie, Seyed Fathollah Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Amraei, Milad Presenting a fuzzy cognitive map of brand trash-talking tactics and their consequences [Volume 24, Issue 63, 2025, Pages 63-89]
Ansari, Azarnoosh Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Ansari, azarnoush Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Ansari, Azarnoush Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Ansari, Azarnoush The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq [Volume 23, Issue 58, 2024, Pages 150-172]
Ansari, Azarnoush Developing a Business-to-Business Digital Marketing Model in the Iranian Steel Industry [Volume 24, Issue 64, 2026, Pages 81-110]
Arabi, Seyed mohammad Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019, Pages 13-33]
Aramesh, Hamed The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Aramesh, Hamed Study of online marketing propaganda and strategies in the development of handicrafts [Volume 18, Issue 37, 2019, Pages 121-138]
Aref Najade, mohsen Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Asgarnezhad Nouri, Bagher The effect of brand personality attraction and perception of brand globalization on consumer emotional dependence with the mediating role of perception of brand luxury (Case study: Turkish clothing in Ardabil) [Volume 21, Issue 52, 2023, Pages 176-203]
Asgarnezhad Nouri, Bagher The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Asgarnezhad Nouri, Bagher Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024, Pages 116-138]
Asghari Goudarzi, Fatemeh Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Asgharinajib, Maryam Providing a framework for the internationalization of B2B platforms [Volume 21, Issue 50, 2022, Pages 183-206]
Ashrafi, Fatemeh Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023, Pages 113-134]
Ashtiani, Mohammad Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Azad, Naser Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
Azar, Adel Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Azar, Adel A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019, Pages 87-108]
Azar, Adel Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Azizi, Shahriar A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
B
Babaei Zakliki, Mohammad Ali Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Babaei Zakliki, Mohammad Ali Content Analysis of Six Decades of Advertising Campaign Studies [Volume 18, Issue 38, 2019, Pages 110-131]
Babaei Zakliki, Mohammad Ali Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Bafandeh Zendeh, Alireza Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry [Volume 24, Issue 61, 2025, Pages 96-122]
Bagheri, Hooshmand Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019, Pages 121-141]
Bagheri, Mozhgan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Bagheri meybodi, Mehdi Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018, Pages 119-138]
Baghli, Tayebeh Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019, Pages 139-158]
Bahrami, Saba Identifying Factors Affecting Cause- Related Marketing Success and Prioritizing Scenarios [Volume 18, Issue 37, 2019, Pages 55-75]
Bakhtiari, Hosein Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Banar, Mozhgan A framework for adopting platform-based business models in insurtech [Volume 23, Issue 59, 2025, Pages 88-116]
Baniasad, Reza Designing a Distribution Business Model for Agricultural Products; Examining: Fruits, Vegetables and Seafood Based on the DSRM Framework [Volume 17, Issue 35, 2018, Pages 119-138]
Beglari, Mohammad Ali Developing an Indigenous Model of Organizational Entrepreneurship in Knowledge-Based Companies Using a Grounded Theory Approach [Volume 24, Issue 64, 2026, Pages 61-80]
Bicheranlou, Abdollah Presenting a multifaceted and indigenous model of child consumer behavior in the computer games industry [Volume 24, Issue 64, 2026, Pages 10-36]
Binandeh, Ameneh Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
Borzooian, Samad Identification and evaluation of effective components on the required return on investment in commercialization of academic researches in Iran [Volume 21, Issue 50, 2022, Pages 105-127]
C
Chamaenejhad, Yasin Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran [Volume 24, Issue 63, 2025, Pages 6-37]
Cheraghali, Saeid customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
D
Dalvi Esfahani, Mohammadreza From Thematic Analysis and Meta-Synthesis to Integrated Model Design: An In-Depth Exploration of Knowledge Architecture in Influencer Ecosystem Typologies [Volume 24, Issue 63, 2025, Pages 38-62]
Daneshvar, Mohammad Reza The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Dastar, Hosien Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
Dehdashti Shahrokh, Zohre Model of Behavioral intention and adoption to mobile bank in Bank Saderat Iran [Volume 16, Issue 31, 2016, Pages 31-48]
Dehdashti Shahrokh, Zohreh Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Dehdashti Shahrokh, Zohreh A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020, Pages 98-117]
Dehdashti Shahrokh, Zohreh Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Dehdashti Shahrokh, Zohreh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Dehghani Soltani, Mahdi Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Dehghani Soltani, Mahdi The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Dehghani Soltani, Mahdi Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Deilami Azodi, Arman Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Delafrooz, Narges Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Delafrooz, Narges Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Delkhon, Mohammad Ali A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Derakhshan, Abdolnaser The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Divandari, Ali Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019, Pages 59-85]
Donyaei, tahereh Designing Sustainable Business Model in Development Banks based on Resistance Economics [Volume 21, Issue 50, 2022, Pages 156-182]
Doroudi, Homa Designing a sustainable consumer behavior model with a good digital governance approach in the banking industry (Case study: Parsian Bank) [Volume 23, Issue 60, 2025, Pages 20-44]
E
Ebadinia, Hamed The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Ebrahimi ShahAbadi, Atoosa Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]
Ebrahimpour, Mostafa The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Ebrahimpour Azbari, Mohstafa Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Ebrahim Zadeh, Nooshin Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019, Pages 59-85]
Ebrahipour, Mostafa Difference between Men and Women in Received Gift Compensation [Volume 15, Issue 26, 2015, Pages 123-139]
Emari, Hossein Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry [Volume 24, Issue 61, 2025, Pages 96-122]
Esfidani, Mohamad rahim Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Esfidani, Mohamad rahim Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Esfidani, Mohamad rahim Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Esfidani, Mohamad Rahim A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019, Pages 87-108]
Esfidani, Mohammad Rahim A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework [Volume 25, Issue 65, 2026, Pages 14-44]
Esfiddani, Mohammad Rahim Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Esgandari, Karim Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Eskandari, Nader Value creation for the customer by creating mindfulness of online payment application services [Volume 20, Issue 45, 2021, Pages 120-143]
Eslamipanah, Maliheh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Eyvazpour, jafar Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Ezati, Hamidreza Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019, Pages 37-57]
F
Faghihi, Abolhasan A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Fallah, Mohammad Aali Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019, Pages 13-33]
Fallah, Mohammadreza Presenting a Paradigmatic Model of Conceptualizing Social Inclusive Businesses with a Meta-Synthesis Approach [Volume 18, Issue 39, 2019, Pages 101-120]
Fani, Majid Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Farahmandian, Arshad Designing a sustainable consumer behavior model with a good digital governance approach in the banking industry (Case study: Parsian Bank) [Volume 23, Issue 60, 2025, Pages 20-44]
Faraji, Samira Designing a sustainable consumer behavior model with a good digital governance approach in the banking industry (Case study: Parsian Bank) [Volume 23, Issue 60, 2025, Pages 20-44]
Farhangi, Ali Akbar Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
Faridchehr, Elham Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019, Pages 77-97]
Farkhonde, Mahsa Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Fathi, Hanieh Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019, Pages 59-85]
Fathi, Mohammad Reza Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Fathi, Mohammad Reza The Impact of Influencers on Followers’ Travel Intentions with the Mediating Role of Brand Perception in the Tourism Sector [Volume 23, Issue 60, 2025, Pages 45-73]
Fathi, Saeed Missing Goal: The Challenge of Competitive Advantage and Financial Performance [Volume 17, Issue 35, 2018]
Fazlinejad, Pedram The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
Feiz, Davod Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Feiz, Davod Reflection on post-purchase cognitive dissonance: Analysis of factors affecting the buying behavior of fashion clothing consumers with the role of gender moderator [Volume 20, Issue 45, 2021, Pages 13-38]
Feiz, Davod Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Feiz, Davood Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Feiz, Davood Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Feiz, Davood A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019, Pages 87-108]
Feiz, Davood Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2020, Pages 119-139]
Foruzande Dehkordi, Lotfollah Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach [Volume 17, Issue 35, 2018, Pages 95-117]
G
Geravand, Adele Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Ghaderi, Mahbube Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Ghaffari, Mohammad Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
Ghafouri, zahra Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023, Pages 225-253]
Ghamkhari, seyedeh maasoumeh Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Ghanbari, Milad The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Ghareche, Manijeh Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019, Pages 13-35]
Ghareh cheh, Manizheh Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Gharibnavaz, Nader Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019, Pages 77-97]
Gharibnavaz, Nader Designing a Sustainability Marketing Model in the Iranian Banking Industry [Volume 20, Issue 47, 2021, Pages 88-110]
Ghasemi, Maedeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
Ghasemian Sahebi, Ali Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Ghasemian Sahebi, Ali Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023, Pages 135-170]
Ghasemlou, Maryam Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Ghazvini, Hadi Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2020, Pages 119-139]
Ghazvini zadeh, Nafiseh Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Ghobehei, Mohsen The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
Gholipor, Aryan Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019, Pages 35-54]
Gholipour Soleimani, Ali Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Ghorbani, mohammad Javad A content analysis of corporate social responsibility (CSR) in the Oil, Gas and Petrochemical [Volume 16, Issue 32, 2017]
Ghorsi Anbaran, shahin Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019, Pages 59-81]
Gorgich, Maryam Study of online marketing propaganda and strategies in the development of handicrafts [Volume 18, Issue 37, 2019, Pages 121-138]
H
Hafezi, Asma Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
Haghighinasab, Manijeh Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]
Haghighinasab, Manijeh Orchestration in Marketing Ecosystems: Actors, Mechanisms, and Outcomes [Volume 24, Issue 63, 2025, Pages 90-115]
Haghverdizadeh, Fatemeh Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Hajialiakbari, Firooze Designing a sustainable consumer behavior model with a good digital governance approach in the banking industry (Case study: Parsian Bank) [Volume 23, Issue 60, 2025, Pages 20-44]
Haji Karimi Sari, Abbas Ali The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024, Pages 161-183]
Hajipour, Bahman Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Hajipour, Bahman Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Hajipour, Bahman Theorizing in Management: Challenges and Opportunities [Volume 23, Issue 59, 2025, Pages 1-19]
Hajipour, Bahman A Critical Analysis of the Influence of Generative Artificial Intelligence and the Dominance of Impact Factor and Citation Metrics on Content Creation and the Evaluation of Journals and Researchers [Volume 23, Issue 60, 2025, Pages 1-19]
Hajipour, Bahman Interdisciplinary Research in Management [Volume 24, Issue 61, 2025, Pages 1-21]
Hajipour, Bahman New Approaches to Growth Theory: Lessons for Future Research in Business Administration [Volume 24, Issue 63, 2025, Pages 1-5]
Hajipour, Bahman Leading Wisely in Disruptive Times: Strategic Leadership and Innovation for Sustainable Advantage [Volume 24, Issue 62, 2025, Pages 1-5]
Hajipour, Bahman Toward a Unified Theory of Time-Based Strategy: A Proposal for Integrating Strategic Schools of Thought and Conceptual Deepening [Volume 24, Issue 64, 2026, Pages 1-9]
Hajivand, Hosein Minimalism as a Consumption Paradox: Diminishing Display or Displaying Simplicity? [Volume 24, Issue 63, 2025, Pages 116-149]
Hakimi, Iman The Effect of Perception of Country of Origin and Religious Animosity of Consumer on Brand Boycott [Volume 17, Issue 35, 2018]
Hakkak, Mohammad Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research [Volume 23, Issue 59, 2025, Pages 20-46]
Hamidizadeh, Mohammadreza Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
Hasanbeygi, Narges Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Hasangholi, Tahmours Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Hasangholipor Yasory, Tahmoures Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Hashemi, Mohammadsadegh Diagnosing Service Delivery Channels through Analyzing the Customer Journey Experience [Volume 18, Issue 38, 2019, Pages 59-85]
HassanZadeh, Alireza Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020, Pages 36-56]
Heidari, Ali Headquarters’ Roles and Interventions in Subsidiaries: A Systematic Review [Volume 18, Issue 37, 2019, Pages 13-33]
Heidarzadeh, Kambiz The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Heidarzadeh, Kambiz Development of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Heidarzadeh, Kambiz Taxonomy of Consumer Behavioral Responses During Outbreak of COVID- 19 Pandemic : Meta-synthesis Method [Volume 20, Issue 46, 2021, Pages 89-112]
Heidarzadeh Hanzaee, Kambiz Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods [Volume 24, Issue 62, 2025, Pages 6-31]
Heidarzadeh Hanzaee, Kambiz Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
Honarmand Haghighi, Hamideh Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
HOOSHMAND KASHANI, Seyyed Abbas Organizational External Environment and Its Impact on Strategic Management Accounting Practices: An Empirical Study [Volume 24, Issue 62, 2025, Pages 125-157]
Hoseini, Seyedmahmood Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Hoshmand Chaijani, Milad The Effect of Institutional Factors on the Sustainable Performance of Firms [Volume 15, Issue 28, 2016, Pages 81-100]
Hosseini, Aboalhassan Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Hosseini, Mina Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
Hosseini, Seyed Mahmoud Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019, Pages 13-35]
Hosseini, Seyed mohammad hossein customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
Hosseinpour, Mahdi Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Hosseinpour, Mahdi The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Hosseinpour, Mahdi Developing an Indigenous Model of Organizational Entrepreneurship in Knowledge-Based Companies Using a Grounded Theory Approach [Volume 24, Issue 64, 2026, Pages 61-80]
Hosseinzadeh, Arezou Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Hosseinzadeh Shahri, Masoumeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Hosseinzadeh Shahri, Masoumeh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Hosseinzadeh Shahri, Masoumeh Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
Hosseinzadeh Shahri, Masoumeh A framework for adopting platform-based business models in insurtech [Volume 23, Issue 59, 2025, Pages 88-116]
Hosseinzadeh Shahri, Masoumeh Orchestration in Marketing Ecosystems: Actors, Mechanisms, and Outcomes [Volume 24, Issue 63, 2025, Pages 90-115]
I
Irandoost, Mansoor Planning a Comprehensive Model of Communication Based Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019, Pages 33-57]
Irani, Hamid Reza The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Irani, Hamid Reza Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Irani, Hamid Reza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
J
Jafari, Aliakbar Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Jafari Haftkhani, Nader Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2020, Pages 13-35]
Jafari Haftkhani, Nader Presenting a multifaceted and indigenous model of child consumer behavior in the computer games industry [Volume 24, Issue 64, 2026, Pages 10-36]
Jalaian, saeed The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Jalali, Seyed Mehdi Brand Identity and the factors influencing it: a case study in internet providers industry [Volume 17, Issue 36, 2018]
Jalalzadeh, Seyyed Reza The effect of gamification principles on customer engagement considering to the mediating role of hope and compulsion: A study in Snapp! application [Volume 21, Issue 51, 2022, Pages 43-70]
Jalalzadeh, Seyyed Reza The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024, Pages 161-183]
Jalili, Esmaeil A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
Jamipour, Mona Analysis of factors causing customer dissatisfaction with food ordering applications (MFOA) [Volume 20, Issue 47, 2021, Pages 111-136]
Jamshidi, Darioush Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
Jandaghi, Gholamreza The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Jandaghi, Mahsa A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Javadi, Mohammad Identifying the Factors Enabling Organizational Ambidexterity Capability from a Micro-Foundations Perspective: A Meta-Synthesis Approach [Volume 24, Issue 62, 2025, Pages 85-124]
Javaherizadeh, Ebrahim Brand Positioning of Qom Stone in International Markets [Volume 24, Issue 62, 2025, Pages 32-57]
Javidani, Masoud Brand sales strategy in the FMCG industry [Volume 16, Issue 31, 2016, Pages 13-30]
K
Kanani Tekmehdash, Ameneh Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
Karami, Mohsen A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019, Pages 87-108]
Karimi, Ehsan Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020, Pages 36-56]
Karimi, Ozhan Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach [Volume 17, Issue 35, 2018, Pages 95-117]
Karimi, Shahla Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Karimi Alavijeh, Mohammad reza Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019, Pages 83-100]
Karimian, Majid A Systematic Literature Review of Co-opetition Strategies Based on Co-Branding: A Conceptual Framework [Volume 25, Issue 65, 2026, Pages 14-44]
Karimian, Mojtaba Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Karimian Dorouni, Hajar Presenting a model for managing technostress in online sales of female sellers (Case study: Online sellers of cosmetic products in Chaharmahal and Bakhtiari province)[Volume 25, Issue 65, 2026, Pages 77-101]
Karimzadeh, Samad Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
Kazemi, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Kazemi, Ali Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Kazemi, Ali The expansion of strategic improvisation capabilities in knowledge-based companies in Iraq [Volume 23, Issue 58, 2024, Pages 150-172]
Kazemi, َAli Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
Kazeminia, Azadeh Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Keimasi, Masoud Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020, Pages 36-56]
Keshavarz Sarkar, Kimiya The effect of customer perception of compliance with ethical principles of e-retailers on online shopping experience and customer satisfaction and ethical beliefs [Volume 23, Issue 57, 2024, Pages 161-183]
Keymasi, Masoud Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Khademi Gerashi, Mehdi Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
Khademi Gerashi, Mehdi Lacanian concept of consumer desire, The imaginary and symbolic orders [Volume 22, Issue 53, 2023, Pages 113-147]
Khademi Gerashi, Mehdi Minimalism as a Consumption Paradox: Diminishing Display or Displaying Simplicity? [Volume 24, Issue 63, 2025, Pages 116-149]
Khadivar, Ameneh Identifying Fields of Big Data Application in Marketing [Volume 20, Issue 47, 2021, Pages 64-87]
Khalil Nezhad, Shahram The Effect of Salesforce Reputation on Loyalty and Customer Share of Wallet with Regard to the Mediating Role of Experiential Value Added in Iran Insurance Company [Volume 16, Issue 32, 2017]
Khalil Nezhad, Shahram A Model for Value Network in Banking Industry [Volume 17, Issue 35, 2018, Pages 53-73]
Khalil Nezhad, Shahram The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Khalil Nezhad, Shahram Identifying and prioritizing the core capabilities of top apparel platforms in Iran [Volume 22, Issue 56, 2024, Pages 62-83]
Khamesian, Farzan A framework for adopting platform-based business models in insurtech [Volume 23, Issue 59, 2025, Pages 88-116]
Khani, Sajad Identifying and Classifying Factors Affecting the Development of Export Performance of Livestock Products Using the Importance-Performance Technique and Exploratory Factor Analysis [Volume 23, Issue 60, 2025, Pages 74-105]
Khani, Sajad Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran [Volume 24, Issue 63, 2025, Pages 6-37]
Khani, Sajad Environmental benefit and customer loyalty: The role of perceived green value, green trust, and green conspicuous behavior in bio-renewable products [Volume 25, Issue 65, 2026, Pages 131-176]
Khanlari, Amir Study customer’s preference toward rewards in banking customer clubs by conjoint analysis [Volume 16, Issue 32, 2017]
Khanlari, Amir Identification of factors affecting customer experience using a meta‐synthesis approach [Volume 20, Issue 48, 2022, Pages 142-176]
Khanlari, Amir Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Khasehi Varnamkhasti, Vahid A Model for Value Network in Banking Industry [Volume 17, Issue 35, 2018, Pages 53-73]
Khashei Varnamkhasti, Vahid Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
Khasmafkan-Nezam, Mohammad Hossein Identifying and Classifying Factors Affecting the Development of Export Performance of Livestock Products Using the Importance-Performance Technique and Exploratory Factor Analysis [Volume 23, Issue 60, 2025, Pages 74-105]
Khasmafkan-Nezam, Mohammad Hossein Environmental benefit and customer loyalty: The role of perceived green value, green trust, and green conspicuous behavior in bio-renewable products [Volume 25, Issue 65, 2026, Pages 131-176]
Khezerlou, Sara The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence [Volume 18, Issue 39, 2019, Pages 141-160]
Khodadad Hosseini, Hamid Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Khodadad Hosseini, Seyed Hamid Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019, Pages 13-34]
Khodadad Hosseini, Seyed Hamid Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Khodadad Hosseini, Seyed Hamid Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors) [Volume 23, Issue 60, 2025, Pages 136-161]
Khodaei, Atieh The role of influencers on marketing (meta-synthesis approach) [Volume 21, Issue 49, 2022, Pages 13-36]
Khoddami, Soheila Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Khoddami, Soheila Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Khoddami, Soheila Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]
Khonsiavash, Mohsen The Effect of the External Reference Pricing on the Buyer Decision Making Process in The Shopping Centres [Volume 17, Issue 33, 2018, Pages 83-100]
Khonsiavash, Mohsen Designing an interactive digital advertising model for the pharmaceutical industry in the post-Covid-19 era: a mixed-methods approach (grounded theory–structural modeling)[Volume 25, Issue 65, 2026, Pages 102-130]
Khoshroo, Mina Identify and Prioritize Tourism Brand Co-creation Opportunities [Volume 19, Issue 44, 2021, Pages 98-119]
Khoshroo, Mina Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Khosravi, Abolfazl Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Khosravi, Abolfazl The Impact of Influencers on Followers’ Travel Intentions with the Mediating Role of Brand Perception in the Tourism Sector [Volume 23, Issue 60, 2025, Pages 45-73]
Khosravi Anjadani, Hossein The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
Kiani Gohar, Mohammad Hossein Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Kiani Gohar, Mohammad Hossein Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kohyari Haghighat, Amin Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Koloushani, Moein Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Komeili, Hadi Designing and Explaining a Branding Pattern for the Commercial Centers (Shopping Malls) in Iran [Volume 17, Issue 34, 2018, Pages 31-52]
Kordheydari, Mitra Providing a framework for promoting social capital in investment companies (Kian Financial Group) [Volume 23, Issue 57, 2024, Pages 34-58]
Kordheydari, Rahil Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Kordheydari, Rahil Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Kordheydari, Rahil Identifying policymakers' cognitive biases in governance strategic decision-making: A metasynthesis approach [Volume 22, Issue 55, 2023, Pages 135-170]
Kordnaeij, Asadolah Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Kordnaeij, Asadollah Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019, Pages 13-34]
Kordnaeij, Asadollah Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Kordnaeij, Asadollah Presenting a Model of Factors Affecting the Coopetition Formation and Consequences:
A Mixed Research [Volume 20, Issue 45, 2021, Pages 39-64]
Kordnaeij, Asadollah Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Kordnaeij, Asadollah Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Kordnaeij, Asadollah Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Kordnaeij, Asadollah Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors) [Volume 23, Issue 60, 2025, Pages 136-161]
Koyeak, Abdul Ghaffar Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research [Volume 23, Issue 59, 2025, Pages 20-46]
L
Lari Semnani, Behruz Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach [Volume 17, Issue 35, 2018, Pages 95-117]
M
Maddah, Morteza Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Mahboobi Renani, Effat Sadat Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Mahdieh Najafabadi, Raziyeh Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019, Pages 133-151]
Maleki, Mohamad Mehdi Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
Maleki Minbashrazgah, Morteza Consequences Post-Purchase Cognitive Dissonance among Consumer's of Fast Moving Consumer Goods (FMCG) [Volume 18, Issue 39, 2019, Pages 121-141]
Maleki Minbash Razgah, Morteza Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
Manian, Amir Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Mansouri Moayyed, Fereshteh Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors) [Volume 23, Issue 60, 2025, Pages 136-161]
Mansouri Nazargholi, Parisa Antecedents of user loyalty in platforms from the perspective of network effects [Volume 21, Issue 52, 2023, Pages 63-85]
Masoudi, Nazanin Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Masteri Farahani, Mohammad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Masumi, Somayeh Brand Positioning of Qom Stone in International Markets [Volume 24, Issue 62, 2025, Pages 32-57]
Mehdibeigi, Najme Study of online marketing propaganda and strategies in the development of handicrafts [Volume 18, Issue 37, 2019, Pages 121-138]
Mehdipour Pija, Sahar Analyzing the Concept of Digital Social Responsibility: With study of Selected Iranian Businesses [Volume 21, Issue 50, 2022, Pages 128-155]
Mehrabian, Ahmad Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Mehrabian, َAhmad Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]
Meigounpoory, Mohamadreza Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
MirzaeianKhamseh, Payvand A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
MirzaeianKhamseh, Payvand Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]
Moayery Fard, Hajar Designing Export Model of Small and Medium Companies Based on Managers’ Behavioral Approach in Iran [Volume 17, Issue 33, 2018, Pages 101-120]
Mobaraki, Mohammad Hassan Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Mobini Dehkordi, Ali Presenting a model for choosing strategies to overcome the challenges of digital platforms’ launch: an approach based on CSF and KSF [Volume 23, Issue 58, 2024, Pages 78-99]
Moeini, Hossein Providing a framework for explaining and forming strategic innovation in the field of start-up businesses [Volume 21, Issue 52, 2023, Pages 13-38]
Moeini, Hossein Grounded Theory on the Drivers of Digital Branding in Startups [Volume 24, Issue 61, 2025, Pages 46-72]
Moeini, Hussein Presenting a model for managing technostress in online sales of female sellers (Case study: Online sellers of cosmetic products in Chaharmahal and Bakhtiari province)[Volume 25, Issue 65, 2026, Pages 77-101]
Moghaddas Bayat, Maryam Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Mohaghegh Montazeri, Mahyar Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
Mohamadifar, Yousef Conceptualization of green marketing challenges in small and medium businesses [Volume 22, Issue 54, 2023, Pages 117-152]
Mohammadi, Esfandyar The effect of gamification marketing activities on brand love with an emphasis on the mediating role of hedonic and utilitarian values [Volume 20, Issue 46, 2021, Pages 65-88]
Mohammadi, Forough Futures Studies of the Process Automation Development in Organizations Based on E-Business 5.0 Technologies in Iran [Volume 23, Issue 59, 2025, Pages 117-143]
Mohammadian, Mahmoud Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019, Pages 139-158]
Mohammadian, Mahmoud Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018, Pages 75-95]
Mohammadi Anar, Alireza Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018, Pages 75-95]
Mohammadipour, Elham Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach [Volume 25, Issue 65, 2026, Pages 45-76]
Mohammadnejad, Mohammad Developing an Indigenous Model of Organizational Entrepreneurship in Knowledge-Based Companies Using a Grounded Theory Approach [Volume 24, Issue 64, 2026, Pages 61-80]
Mohammad shafiee, Majid Identifying the Dimensions and Components of Consumer Nationalism by Mixed Method: Study of Iran’s Clothing Industry [Volume 20, Issue 48, 2022, Pages 61-86]
Mohammad shafiee, Majid The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024, Pages 139-164]
Mohammad shafiee, Majid Developing a memorable digital tourism experience model in selected Iranian tourism destinations with a data-based approach [Volume 25, Issue 65, 2026, Pages 45-76]
Mohammad Shafiee, Majid Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
Mohammad Shafiee, Majid Presentation of Brand Positioning Model and its Impact on Price Premium in Home Appliances Industry with the Mediating Role of Brand Equity [Volume 17, Issue 36, 2018, Pages 117-138]
Mohammad Shafiee, Majid Developing a Business-to-Business Digital Marketing Model in the Iranian Steel Industry [Volume 24, Issue 64, 2026, Pages 81-110]
MohammadShafiee, Majid Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Mola Ghalghachi, Maryam The effect of interactive behaviors of frontline employees on the perceived value of services and customer loyalty: the mediating role of cooperative behaviors and customer citizenship (case study of Tabriz hospitals) [Volume 22, Issue 54, 2023, Pages 153-187]
Momen, Esmaiel Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Momeni Mofrad, Masomeh Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2020, Pages 79-97]
Moradi, Mahmood Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success [Volume 16, Issue 32, 2017]
Moradipoor, Saeed Investigating the Effect of Self-Congruence, Peers, Parents and Gender on Intention to and Actual Consumption of Dairy Products [Volume 20, Issue 45, 2021, Pages 169-195]
Moradnejadi, Homayoon Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Mosaddegh, Abdolreza Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Moshabaki, Asghar Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019, Pages 13-34]
Moshabaki, Asghar Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
Moshabaki, Asghar Identifying the Antecedents of Value Co-Creation in Startups in A Shared Economy Environment: A Qualitative Content Analysis Approach [Volume 21, Issue 49, 2022, Pages 37-70]
Moshkdanian, Fatemeh Explaining Model of Competitive Behavior in the Banking Industry of Iran [Volume 17, Issue 34, 2018, Pages 13-30]
Motaghiyan, Zahra Augmented Reality: A Novel Technology Influencing Consumer Attitudes and Purchase Intentions Toward High-Involvement Products; A Quasi-Experimental Design [Volume 25, Issue 66, 2026]
Motameni, Ali Reza Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Mousavi, Sayed Najmmedin Investigating the effect of brand authenticity on customer self-image with the mediating role of brand social power [Volume 22, Issue 54, 2023, Pages 225-253]
Mousavi, Sayed Najmmedin Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
Mousavi, Sayed Najmmedin Identifying factors affecting political brand using fuzzy cognitive map with FCM method [Volume 23, Issue 58, 2024, Pages 23-51]
Mousavi, Seyed Nnajmedin Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2020, Pages 79-97]
Movaghar, Morteza Gamification and its role in customers' intention to buy in the insurance industry [Volume 22, Issue 53, 2023, Pages 175-195]
Movaghar, Morteza Conceptualization and validation of professional ethics of influencers; Interpretive structural modeling approach [Volume 22, Issue 55, 2023, Pages 113-134]
N
Naami, Abdullah Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
Nabizadeh, Mohammad A comprehensive study on customer experience using theme analysis: How to create excellent customer experience? [Volume 18, Issue 40, 2020, Pages 98-117]
Naddafi, Tahereh Cognitive Analysis of the Industry Environment and Its Alignment with the Organization's Vision [Volume 18, Issue 37, 2019, Pages 35-54]
Naderi Bani, Mahmud A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Naderi Beni, Mahmood Designing a paradigm of customer buying behavior affected by environmental sensory cues correspondent of sensory marketing rules
Case study: ESFAHAN province coffee shops [Volume 22, Issue 55, 2023, Pages 40-60]
Nakhaei Moghaddam, zohreh The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
Nasehi far, Vahid Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018, Pages 75-95]
Nasehifar, Vahid Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019, Pages 139-158]
Nasehifar, Vahid Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
Nasiri, Marzieh Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019, Pages 13-35]
Nazari, Mohsen Conceptual Model of Overall Store Price Image in IRAN [Volume 17, Issue 33, 2018, Pages 67-82]
Nazari, Mohsen Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019, Pages 37-57]
Nazari, Mohsen Designing the pattern of "Customer Price Experience" Based on customer touch points in multiple channels [Volume 21, Issue 50, 2022, Pages 75-104]
Nedaeifard, Ahmad Designing and Architecting the Iran National Brand [Volume 18, Issue 38, 2019, Pages 133-151]
Nejat, Soheil Identifying Dimensions of Brand Excellence with Thematic Analysis Approach (Case Study: Fast Moving Consumer Goods Industry) [Volume 22, Issue 53, 2023, Pages 13-48]
Nejati Rashtabadi, Hojjat Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory [Volume 20, Issue 45, 2021, Pages 92-119]
Nejatnia, Mahdi Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods [Volume 24, Issue 62, 2025, Pages 6-31]
Nezami, Arash Identification and analysis of factors causing and consequences of brand schizophrenia phenomenon with FCM method [Volume 22, Issue 55, 2023, Pages 171-194]
Nezamivand chegini, Samira Intelligent Marketing based on the Internet of Things in the Electronic Payment Industry [Volume 23, Issue 59, 2025, Pages 47-67]
Nezamivand CHegini, Hooshang Explaining the Approaches of Creating Strategies (Comparison of Theoretical and Experimental Studies in Selected Iranian Companies) [Volume 17, Issue 33, 2018, Pages 13-30]
Nikbakht, MohamadJavad Identifying and Ranking of Factors Influencing the Formation of Types of International Strategic Alliance [Volume 18, Issue 39, 2019, Pages 13-34]
Norouzi, Hossein investigating antecedents and consequences of cognitive dissonance in consumer behavior [Volume 17, Issue 36, 2018]
O
Orafaye Jamshidi, Shadi Designing an Agile Value Creation Model in Small and Medium Sized Enterprises in Iran [Volume 22, Issue 53, 2023, Pages 72-112]
Osanlou, Bahareh The Effect of Brand Orientation on Internal Brand Equity [Volume 16, Issue 32, 2017]
Osoolian, Mohammad Concept Development of the Entrepreneurial Marketing Theory [Volume 18, Issue 38, 2019, Pages 13-35]
P
Parhizgar, Mohammad Mehdi Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2021, Pages 172-197]
Parvin, Ali Designing and presenting electronic word of mouth (eWOM) model with Interpretive structural modeling (ISM) approach [Volume 17, Issue 35, 2018, Pages 95-117]
Pashazadeh, Yousef The Role of Technology-Based Business Strategy in Innovation with the Mediating Role of Technological Competence, Network Competence and Human Resource Competence [Volume 18, Issue 39, 2019, Pages 141-160]
Pouraskari, Mohammad Hossein Identification and Prioritization of Factors Affecting Financial and Investment Decisions (Case Study: Generation Z Investors) [Volume 23, Issue 60, 2025, Pages 136-161]
Pourmirza, Hamidreza Development of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Poursaeed, Mohammad Mehdi the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2021, Pages 120-146]
R
Rahamuz, Zahra Grounded Theory on the Drivers of Digital Branding in Startups [Volume 24, Issue 61, 2025, Pages 46-72]
Rahgozar, Shakiba The impact of market orientation on brand-consumer congruence: the moderating role of innovation ambidexterity and relationship quality [Volume 22, Issue 56, 2024, Pages 139-164]
Rahimian, Samaneh Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Rahimnia, Fariborz Investigating the Effect of Godfather Marketing on Organizational Credibility Via Unwavering Member Loyalty [Volume 24, Issue 61, 2025, Pages 73-95]
Rahmani, Sareh Sadat The Impact of Influencers on Followers’ Travel Intentions with the Mediating Role of Brand Perception in the Tourism Sector [Volume 23, Issue 60, 2025, Pages 45-73]
Rahmanseresht, Hossein The Effect of Manager’s Authority and Strategic Control on Effectiveness of Strategic Planning [Volume 18, Issue 38, 2019, Pages 153-170]
Rahmanseresht, Hossein A Model for Value Network in Banking Industry [Volume 17, Issue 35, 2018, Pages 53-73]
Rahmati, yalda Identify and validate the dimensions and metrics of brand equity [Volume 17, Issue 36, 2018, Pages 57-73]
Ramezani, Sajad Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
Ranjbarian, Bahram Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Rastegari, Reza Providing a Model of the Effectiveness of Influencer Marketing Strategy on the Instagram Platform [Volume 20, Issue 46, 2021, Pages 113-141]
Rastgar, abbasali Provide a Causal Model of Variables Related to the Intention to Repurchase in the B2C Online Auction [Volume 20, Issue 45, 2021, Pages 144-168]
Rastgar, Abbasali A Customer Experience-driven Business Model Innovation Model in Electronic Payments Industry (Case Study: Behpardakht Mellat Company) [Volume 24, Issue 61, 2025, Pages 22-45]
Rastgar, Abbas Ali A Model for the Problem Identification of Entry into the B2B Online Markets [Volume 18, Issue 38, 2019, Pages 87-108]
Razavi, Seyed Mohammad Foad Market segmentation of potential customers of organic fruits with a data mining approach (case study: Tehran) [Volume 21, Issue 51, 2022, Pages 101-124]
Razmi, Roya Presenting a pattern for attracting attention to advertisements on internet sites according to consumer behavior (with a qualitative and quantitative approach) [Volume 23, Issue 58, 2024, Pages 100-123]
Razmi, Zahra A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
Razmi, Zahra Futures Studies of the Process Automation Development in Organizations Based on E-Business 5.0 Technologies in Iran [Volume 23, Issue 59, 2025, Pages 117-143]
Rezaee, Bijan Entrepreneurship development strategies in the context of university-industry relationship
Case study: Razi University Community Relations Office [Volume 20, Issue 47, 2021, Pages 13-36]
Rezaei, Masoud Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
Rezaei dolatabadi, Hossein Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2021, Pages 13-40]
Rezaei Dolatabadi, Hossein Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
Rezaeinejad, Hadi Identification and analysis of factors affecting the improvement of the power of brand conversation in social networks with the fuzzy Delphi method [Volume 22, Issue 53, 2023, Pages 148-174]
Rezaian Astaneh, Mohaddeseh The relationship between gamification and user experience quality by modulating pricing strategies on platforms. [Volume 19, Issue 43, 2020, Pages 98-118]
Rooshan, Seyed Aligholi Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Roosta, Ahmad Brand sales strategy in the FMCG industry [Volume 16, Issue 31, 2016, Pages 13-30]
Roosta, Ahmad Development of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
Roosta, Ahmad Designing of Evaluation Model for Factors Affecting Relevant Sales Behavior and its Results [Volume 18, Issue 37, 2019, Pages 77-97]
Rostami, Akbar Nostalgia and consumer intentions; The role of experiential value (EV) and social connectedness (SC) [Volume 20, Issue 48, 2022, Pages 177-198]
S
Saadatyar, Fahime Sadat Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Sabokro, Mahdi A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Sadeghi, Hosain Providing a model for accelerating the cooperation of large companies with small businesses [Volume 20, Issue 46, 2021, Pages 13-37]
Sadeghi, Seyyed Mohammad Mahdi Presenting a multifaceted and indigenous model of child consumer behavior in the computer games industry [Volume 24, Issue 64, 2026, Pages 10-36]
Sadeghi, Seyyed Mohammd Mahdi The Strategic Role of Corporate Social Responsibility in the Digital Economy: A Framework for Hamrah-e Aval [Volume 24, Issue 61, 2025, Pages 123-144]
Saedi, Abdollah Explanation and analysis of brand anthropomorphic cognitive mentality in start-up businesses [Volume 22, Issue 55, 2023, Pages 61-81]
Saedi, Abdollah Developing Agentic Leadership Model: The Key to Sustainable Transformation in International Businesses [Volume 24, Issue 62, 2025, Pages 58-84]
Saeidi, Mohammad Presenting a Pattern for Consumer’s PrePurchase Behavior [Volume 20, Issue 46, 2021, Pages 168-192]
Safarzadeh, Mohammad Hossein Safarzadeh Organizational External Environment and Its Impact on Strategic Management Accounting Practices: An Empirical Study [Volume 24, Issue 62, 2025, Pages 125-157]
Saghafi, Fatemeh Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Saghafi, Fatemeh Investigating the interaction of factors affecting the formation and development of brand communities using Fuzzy DEMATEL [Volume 23, Issue 58, 2024, Pages 124-149]
Saketi, Parviz Developing an Indigenous Model of Organizational Entrepreneurship in Knowledge-Based Companies Using a Grounded Theory Approach [Volume 24, Issue 64, 2026, Pages 61-80]
Sakhdari, Kamal Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
Salary Kamangar, Mohammad Amir Designing a model for renewable energy value network in industry section using the method of Grounded theory [Volume 22, Issue 54, 2023, Pages 188-224]
Salary Kamangar, Mohammad Amir Designing a model of factors affecting the value network of renewable energy and its consequences in the industry sector of Iran using a mixed method [Volume 23, Issue 57, 2024, Pages 59-103]
Salavati, Adel Planning a Comprehensive Model of Communication Based Branding in the Iranian Banking Industry [Volume 18, Issue 39, 2019, Pages 33-57]
Salavatian, Siavash The Strategic Role of Corporate Social Responsibility in the Digital Economy: A Framework for Hamrah-e Aval [Volume 24, Issue 61, 2025, Pages 123-144]
Salehabadi, Shaghayegh Identifying and prioritizing the factors affecting customer inspiration in online brand communities with the fuzzy Delphi method [Volume 22, Issue 56, 2024, Pages 165-198]
Salehpour, Saber Providing a Paradigmatic Model of Customer Value Propositions Based on Increasing Customer Loyalty in the Retail Industry [Volume 24, Issue 61, 2025, Pages 96-122]
Sammaknejad, Negar Applying Communicational & Observational Approaches in Evaluation of Advertisements [Volume 17, Issue 33, 2018, Pages 31-50]
Sanavifard, Rasool Presenting the B2B Marketing Maturity Model Using the Meta-Synthesis (Case Study of Automotive Value Chain) [Volume 21, Issue 52, 2023, Pages 109-153]
Sanayei, Ali Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Sangari, Negin Upselling Strategy and Consumer Repurchase Intention based on Prospect Theory [Volume 21, Issue 52, 2023, Pages 154-175]
Sangari, Negin Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 22, Issue 54, 2023, Pages 13-46]
Sangari, Negin Augmented Reality: A Novel Technology Influencing Consumer Attitudes and Purchase Intentions Toward High-Involvement Products; A Quasi-Experimental Design [Volume 25, Issue 66, 2026]
Sarikhani, Fateme Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
Sarmadsaidy, Soheil Design and Testing of a Sustainable Marketing Model with an Industrial Ecosystem Approach for the Iranian Oil Terminals Company [Volume 23, Issue 60, 2025, Pages 106-135]
Sehhat, Saieds Pathology of branding in Iranian Pharmaceutical industry [Volume 18, Issue 37, 2019, Pages 139-158]
Senfi, Soheila Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023, Pages 82-112]
Sepahvand, Reza Identifying and prioritizing the factors affecting brand love using the fuzzy Delphi method [Volume 22, Issue 55, 2023, Pages 13-39]
Sepehri, Mohammad Mehdi Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Sepehr Sadeghian, Nima Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences) [Volume 18, Issue 39, 2019, Pages 59-81]
Seyedin, Seyed Hesam Presenting an Export Development Model for Industrial Goods to the Iraqi Market with an Emphasis on Capital Goods [Volume 24, Issue 62, 2025, Pages 6-31]
Shafiei Nikabadi, Mohsen Intelligent Marketing based on the Internet of Things in the Electronic Payment Industry [Volume 23, Issue 59, 2025, Pages 47-67]
Shafiei Nikabadi, Mohsen A Customer Experience-driven Business Model Innovation Model in Electronic Payments Industry (Case Study: Behpardakht Mellat Company) [Volume 24, Issue 61, 2025, Pages 22-45]
Shahabi, Fatemeh Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Shahboodaghian, Mostafa Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
ShamiZanjani, Mehdi Designing a Framework to Enhance Digital Customer Experience in Internet Banking [Volume 18, Issue 40, 2020, Pages 36-56]
ShamiZanjani, Mehdi Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
Shariat Najade, Ali Presenting a fuzzy cognitive map of brand trash-talking tactics and their consequences [Volume 24, Issue 63, 2025, Pages 63-89]
Shariatnejad, Ali Identifying the key factors of success in the growth and development of knowledge-based companies, the effectiveness of policymaking, and managerial policymaking with the Fuzzy Cognitive Map method [Volume 22, Issue 56, 2024, Pages 84-115]
Shariatnejad, Ali Phenomenological comparison of branding behaviors of human resources in chain stores in Iran and Afghanistan; An international research [Volume 23, Issue 59, 2025, Pages 20-46]
Sharifi, Parinaz A Customer Experience-driven Business Model Innovation Model in Electronic Payments Industry (Case Study: Behpardakht Mellat Company) [Volume 24, Issue 61, 2025, Pages 22-45]
Sheikh, reza Supplier evaluation and classifying for outsourcing based on PROMSORT technique [Volume 21, Issue 52, 2023, Pages 39-62]
Sheikh, Reza Rapid assessment of customers and their classification with the OPportunity LOsess Based POlar COordinate Distance Sort (OPLO-POCOD SORT) and Net Promoter Score (NPS) [Volume 22, Issue 55, 2023, Pages 82-112]
Sheikhi, Narges A Model for Value Network in Banking Industry [Volume 17, Issue 35, 2018, Pages 53-73]
Shiri, Nematollah Exploring the Obstacles and Problems of Knowledge-based Companies in Ilam Province [Volume 22, Issue 53, 2023, Pages 196-228]
Shirvani, Tahmaseb How the competencies of marketing managers turn into performance? (Case Study: Football Premier League clubs [Volume 21, Issue 52, 2023, Pages 86-108]
Sobhanifard, Yaser customer service quality investigating provided at the Tehran International Book Fair [Volume 16, Issue 31, 2016, Pages 83-102]
Sohrabi Renani, MohammadJavad Identifying the Factors Enabling Organizational Ambidexterity Capability from a Micro-Foundations Perspective: A Meta-Synthesis Approach [Volume 24, Issue 62, 2025, Pages 85-124]
Soleimani, Ghazale Identifying the benefits of gamification of Iranian online stores customers based on the thematic analysis method [Volume 21, Issue 51, 2022, Pages 125-152]
Solimanpour, Elaheh The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
Soltani, Morteza Identifying Factors Affecting Cause- Related Marketing Success and Prioritizing Scenarios [Volume 18, Issue 37, 2019, Pages 55-75]
Soltanifar, Ehsan Designing Marketing Model for Open Banking and Neobank Services: In Case of Bank Refah Kargaran [Volume 24, Issue 63, 2025, Pages 6-37]
Soltani Far, Ehsan Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Soltani Tajabadi, Marzieh A grounded theory approach and the relational paradigm on designing a brand equity model [Volume 21, Issue 51, 2022, Pages 184-217]
T
Taak, Parisa Analysis of export readiness measure of small and medium enterprises in Kermanshah province [Volume 18, Issue 39, 2019, Pages 83-100]
Tabatabaeenasab, Seyed Mohamad A Systematic review of corporate greenwashing consequences using a meta-synthesis approach [Volume 21, Issue 51, 2022, Pages 71-100]
Tabavar, Ali asghar The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Taghavi fard, Mohammad taghi Identifying the factors of Physical Distribution Service Quality - Case Study: FMCG Distribution channels [Volume 17, Issue 35, 2018, Pages 75-95]
Taghipour, Saber Designing a brand rejuvenation model with the role of brand-oriented human resource strategy [Volume 18, Issue 40, 2020, Pages 79-97]
Taheri, ghazale Investigating the concept of brand value co-destruction in the interactive process of customer-brand experience [Volume 21, Issue 51, 2022, Pages 153-183]
Talari, Mohammad Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2021, Pages 69-97]
Talari, Mohammad Presenting a Model of Strategic, Contingent and Fast Responses to Crisis Using a Meta‐Synthesis Approach [Volume 20, Issue 48, 2022, Pages 114-141]
Talari, محمد Brand Positioning of Qom Stone in International Markets [Volume 24, Issue 62, 2025, Pages 32-57]
Teimouri, hadi Developing a Tourism Destination Branding Model, Based on Tourist Touch Points [Volume 16, Issue 32, 2017]
Teimouri, Hadi Impact of Buyer Personality on Word-of-Mouth [Volume 16, Issue 32, 2017]
Teimourpour, Babak Mining Associations between Dynamics of Customers and Market Trends using Big Data Analytics [Volume 17, Issue 35, 2018]
Torabi, Mohammad Amin Brand Storytelling and Brand Trust Focusing on the Mediating role of Brand Authenticity [Volume 21, Issue 49, 2022, Pages 169-201]
Torabi, Mohammad Amin Meta-Synthesis of a Painful-Enjoyable Marketing Model Using the Prisma Approach [Volume 21, Issue 51, 2022, Pages 13-42]
Torabi, Mohsen Investigating the application of Buzz Marketing in Entrepreneurial Marketing [Volume 20, Issue 47, 2021, Pages 37-63]
Torkestani, Mohamad Saleh Narrative experience of cognitive marketing researchers in the Islamic Republic of Iran [Volume 20, Issue 48, 2022, Pages 43-60]
Torkestani, Mohammadsaleh Designing a model of brand co-creation behavior with the customer with emphasis on antecedents, factors and consequences [Volume 21, Issue 49, 2022, Pages 71-94]
VedadHir, AboAli Transforming the Business Model in the Urban Transportation Industr [Volume 18, Issue 38, 2019, Pages 37-57]
VedadHir, abuali Explaining the process and developing the strategy control model with a resource-based view in the field of maritime transport: A study with Grounded Theory Method (GTM) [Volume 23, Issue 57, 2024, Pages 13-33]
Y
Yadollahi, shahrbanoo A retrospective overview and content analysis article published in Journal of Business Management Perspective [Volume 24, Issue 64, 2026, Pages 141-111]
Yadollahi, Shahrbanoo Develop a model of customer experience touch points during banking customer journey [Volume 16, Issue 32, 2017]
Yadollahi Farsi, Jahangir Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Yaghini, Mohammad Designing the Pattern of Brand Identity of Iran Nevesht, Collection of Islamic-Iranian Stationery [Volume 18, Issue 40, 2020, Pages 13-35]
Yaghobizadeh, Hossein Design and Testing of a Sustainable Marketing Model with an Industrial Ecosystem Approach for the Iranian Oil Terminals Company [Volume 23, Issue 60, 2025, Pages 106-135]
Yaghoubi, Noormohammad Limiters of Industrial Cluster Succeeded Implementation by Phenomenography Approach [Volume 17, Issue 33, 2018, Pages 121-150]
Yaghoubi, Nour mohammad Study of online marketing propaganda and strategies in the development of handicrafts [Volume 18, Issue 37, 2019, Pages 121-138]
Yagubi, Noormohammad The Impact of Green Marketing on Medical Tourism with the Mediating Role of Technology [Volume 19, Issue 41, 2020, Pages 137-155]
Yazdanfar, Shiva Designing digital marketing strategy process base on customer in Digital Service Provider Business [Volume 18, Issue 37, 2019, Pages 99-120]
Yazdani, Hamidreza Meta-synthesis motives of the customer electronic revenge and determining their importance with the BWM technique [Volume 20, Issue 45, 2021, Pages 66-90]
Yazdani, Hamidreza Providing a framework of touch points in the multichannel shopping journey of young women consumers [Volume 22, Issue 56, 2024, Pages 13-34]
Yazdani, Hamidreza Providing a model for the loyalty of corporate customers of Refah
Bank [Volume 22, Issue 56, 2024, Pages 35-61]
Yazdani, Hamidreza Presenting an Employer Branding Model with a Sustainable Marketing Approach: Based on the Signaling Theory [Volume 23, Issue 57, 2024, Pages 184-214]
Yazdani, Hamid Reza Identifying Factors Affecting Cause- Related Marketing Success and Prioritizing Scenarios [Volume 18, Issue 37, 2019, Pages 55-75]
Yazdanshenas, Mehdi Paradoxes Arising From Pursuing Ambidexterity: meta-synthesis approach [Volume 21, Issue 50, 2022, Pages 43-74]
Z
Zahedfar, Kamran The Effect of Actual and Ideal Self-Congruence on Brand Attachment and Continuous Usage (Case Study: Facebook) [Volume 13, Issue 19, 2013, Pages 177-197]
Zali, Mohammad Reza Designing the pattern of Brandpreneurship Process: Case Study of the Panter Brand in the Stationery Industry [Volume 20, Issue 48, 2022, Pages 13-42]
Zandi, Mohammad Ehsan Investigating consumer behavior change in ride-haling plaforms with the innovation ecosystem approach [Volume 21, Issue 49, 2022, Pages 143-168]
Zarei, Azim Investigation of the Impact of The Effect of Marketing Innovation on Brand Competitiveness with Clarifying Role of Technological Opportunism in the Food industry of Iran [Volume 16, Issue 31, 2016, Pages 65-82]
Zarei, Azim Designing and explaining a model for brand decline in food industry with mixed method [Volume 17, Issue 34, 2018, Pages 53-70]
Zarei, Azim Designing a model for measuring the improvement of brand performance with the fuzzy expert system approach [Volume 18, Issue 40, 2020, Pages 119-139]
Zarei, Ghasem Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity [Volume 22, Issue 56, 2024, Pages 116-138]
Zilaie, Razie Consumer psychology of implicit theories and the role of mindsets in marketing [Volume 21, Issue 50, 2022, Pages 13-42]
Ziyae, Babak Systematic review of theoretical foundations of social commerce models [Volume 17, Issue 36, 2018, Pages 95-117]
